Our Story

We are committed to innovating with adult smokers in mind.

Adam Bowen and James Monsees co-founded JUUL Labs when they applied their background in product design to the challenge of finding a true alternative to cigarettes. They had been smokers for many years, but when they could find no acceptable alternative to cigarettes, Adam and James recognized a groundbreaking opportunity to apply industrial design to the smoking industry, which had not materially evolved in over one hundred years. As smokers, they knew a true alternative to cigarettes would have to offer a nicotine experience found in no other alternative on the market. It would also have to invite its own ritual. The result was JUUL.

Our Team

JUUL Labs was founded by former smokers, James and Adam, with the goal of eliminating cigarettes among adult smokers. Today, JUUL Labs is a thriving team of scientists, engineers, designers, supply chain experts, customer service and business professionals who believe that design, technology and out-of-the-box thinking are the keys to creating the most satisfying alternative to cigarettes for adult smokers.

Our Executive Team

Adam Bowen
Founder
Adam has over 15 years of experience in consumer product design and 11 years of experience in tobacco product innovation. He holds a MSME, Product Design from Stanford University and a B.A. in Physics from Pomona College.

K.C. Crosthwaite
Chief Executive Officer
K.C. has over 20 years of experience in product development, management, and stakeholder and regulatory engagement. Most recently, K.C. served as Chief Growth Officer of Altria, where he spent several years focused on alternatives to cigarettes. K.C. is a graduate of Marquette University, and earned his MBA from Providence College.

Joanna Engelke
Chief Quality Officer
Joanna has over 30 years’ experience, including executive leadership of global quality/regulatory for Boston Scientific, Managing Director of Halloran Consulting. Joanna has an MBA from Harvard and B.A. in Political Science from Yale.

Jared Fix
Chief Commercial Officer
Jared has held a range of executive leadership roles in regulated industries including both Chief Growth Officer and Chief Marketing Officer at Constellation Brands, as well as General Manager at Beam Suntory. Jared was formerly an Engagement Manager at McKinsey & Co and Captain in the US Army. Jared holds an MBA from Columbia University and a B.A. in Economics from the College of William & Mary.

Monika Fahlbusch
Chief People Officer
Monika is a seasoned executive with over 30 years of experience leading the People function for companies such as BMC Software and Salesforce. Monika was named one of the Silicon Valley Women of Influence for 2016 by the Silicon Valley Business Journal. She holds a Bachelor of Science in Business Administration and Economics from St. Mary’s College of California, and has served as an advisory board member to the School of Business and Economics at that institution.

David Dickey
Chief Operations Officer
David has over 25 years of Supply Chain and Operations experience across multiple industries leading large-scale transformations for TPG Capital and United Technologies. He has a M.S. in Management from Purdue and a B.S. in Electrical Engineering from Worcester Polytechnic Institute.

Jerry Masoudi
Chief Legal Officer
Jerry has 25 years of experience practicing law in major firms, inhouse, and in the federal government. He has served as Chief Counsel of the FDA and as the General Counsel of Celgene Corporation. He holds a J.D. from the University of Chicago Law School and a B.A. in Economics from Amherst College. Jerry is located in our Washington, DC office and is a member of the DC bar.

Matt David
Chief Communications Officer
Matt David’s experience as a communications strategist includes work for corporations, successful electoral campaigns, and service in federal and state government. He has held senior communications positions on the last four presidential campaigns, and led communications strategies for the state of California, global Fortune 500 companies, technology companies, and elected officials.

Bob Robbins
Chief Growth Officer
Bob brings experience managing regulated consumer sales, most recently with Constellation Brands. Prior to his career in the commercial sector, he served as an officer and aviator in the US Navy. Bob has an MBA from Stanford University and a B.S. in Systems Engineering from the US Naval Academy.

Our Talented Teammates

Claire O'Malley
Mechanical Engineer
Claire, who has degrees in mechanical engineering and studio art, spends her days in CAD or prototyping product changes and improvements. Her favorite thing about San Francisco is that Mrs. Doubtfire lived there.

Charlie Paguyo
Accounting & Operations Manager
Charlie, an accounting veteran, records every financial transaction for over a dozen departments. She loves San Francisco’s microclimates, which keep her guessing about what she should be wearing each day. Also, the Giants.

Esteban Leon
Mechanical Design Engineer
Coming from the renewable energy industry, Esteban joined JUUL Labs to apply his engineering background to a host of products in our portfolio. His favorite parts of San Francisco are the food scene and his bike-able commute.

Adam deSouza
Director of Quality & Manufacturing Engineering
Adam, who holds a B.S. in Biomedical Engineering from Northwestern University, leads a range of engineering projects focused on improving manufacturing processes to scale JUUL’s business. His favorite part of San Francisco is the breadth of great places to eat.